Also, they must better select their target market and focus on it, rather than simply placing the car onto the market to be bought by anybody who has money. Finally, the actual strategy of re-launching the PT Cruiser onto the market would be based on a strong promotional and advertising campaign, centered on the benefits of the improved PT Cruiser. Advertisements would be aired on multiple media channels; articles would be featured in the specialized literature (magazines and journals of the automobile industry) and the officials at DaimlerChrysler would address the public through talk-shows and other public appearances as to familiarize them with the improved version of the PT and to raise their interest.

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